Services / Retention Marketing
Retention marketing, set up right.
From picking your CRM to running journeys that bring customers back. 9+ years doing this for ecommerce brands, on the platforms you already use.
Who it's for
Brands moving to a new CRM, or not getting value from the one they have.
Brands with strong first orders but weak repeat.
Growing brands that need a CRM strategist but can't hire one full-time yet.
What's included
End to end, from tool choice to results
- 01
Tool selection and shortlisting
I compare platforms against your channels, data and budget, then shortlist 2–3. I take no commissions, so the shortlist is about your fit.
- 02
Negotiation
I've worked on the platform side at Wigzo and GoKwik. I know how pricing and contracts work, and where there's room.
- 03
Integration
Store, app and data connected: events, catalogue and customer profiles. The data is right from day one.
- 04
Setup and onboarding
Channels, segments, templates and core journeys: welcome, cart and browse abandonment, post-purchase, replenishment and win-back. For Indian brands, help with SMS DLT compliance.
- 05
Training and handover
Playbooks, documentation and team training, so nothing depends on one person.
- 06
Reporting
A performance dashboard that shows what each journey and campaign earns.
Two ways to work
I run it, or your team does.
Fractional CRM Strategist
A senior CRM strategist without the full-time hire. I run strategy, journeys, the campaign calendar, A/B tests and monthly reporting.
Set up, trained, handed over
I set everything up, train your team and hand over playbooks and dashboards.
Channels
Certified
- CleverTap Journeys
- MoEngage Growth Marketing Expert
- Insider Architect
- Agentic AI Systems and Design
Proof
Free retention audit
I review your flows, segments, channel mix and tool spend. You get a 1-page findings report and a 30-minute walkthrough. No cost, no commitment.
Get my free auditQuestions about retention marketing
We already have a CRM. Can you still help?
Yes. The audit starts with the tool you already pay for. I'll tell you honestly if switching is worth it.
Do you take commissions from platforms?
No. I'm vendor-neutral. Your shortlist is based only on your needs.
Can you run campaigns too, or only set up?
Both. Choose Done for you and I run it every month, or Built for your team and I hand it over.
How we start
Start small. Scale when it works.
- 1 · Free
Free audit
A 1-page findings report plus a 30-minute walkthrough. No cost, no commitment.
- 2 · Paid
1-month pilot
We agree on success metrics before we start. Pilot fee credited to the retainer if you continue.
- 3 · Ongoing
Retainer or handover
A monthly retainer, or a one-time build your team takes over.